Personalised Dinosaur Book (Letterfest)

Project Title: "A Roarsome Adventure": AI-Driven Ad and assets for Personalised Children's Book Client: Letterfest (Personalised Dinosaur Book)

The Brief: To create a magical, promotional ad for Letterfest's new personalised dinosaur book. The key requirement was to visually narrate the transition from a child's real-world imagination to a personalised animated adventure, highlighting that the story is uniquely "made for your little one".

The Approach: I developed a narrative that begins in live-action, capturing the intimate moment of a child playing under a table, then seamlessly transitions into the animated world of the book. This "portal" effect visualizes the power of personalisation, with the child's likeness being carried into the story. The script was written to evoke wonder and emphasize the child's central role in the adventure.

Key Challenges & Solutions:

Seamless Live-Action to Animation: The core challenge was creating a believable transition from the real world to the animated one. I used a magical portal effect, generated in VEO 3, to bridge the gap, ensuring the child character's appearance and onesie were consistent across both mediums for a smooth visual narrative.

AI-Powered Narration & Music: To match the whimsical tone, I utilized ElevenLabs to generate both the warm, storytelling voiceover and the magical, adventurous background music. The pacing of the narration was carefully timed to sync with the visual beats of the animation and the reveal of the personalised book covers.

Outcome: A heartwarming, AI-driven promotional ad that successfully communicates the magic of personalisation. By blending live-action with animation, the film effectively illustrates how Letterfest's book transforms a child into the star of their own "roarsome" adventure.