Wish Book (Letterfest)

Project Title: "A Wish For Every Child": AI-Enhanced Product Storytelling for Letterfest Client: Letterfest (Personalised Children's Books)

The Brief: To create a suite of digital assets for Letterfest's personalised "Wish" book series. The core objective was to visually narrate the concept that every child's wish is distinct and magical, highlighting the unique personalisation available for each name.

The Approach: I developed a campaign featuring diverse children immersed in reading, juxtaposed with the specific, personalised book covers matching their potential dreams (e.g., dancing with stars, sailing seas). The strategy focused on showcasing the breadth of personalisation, from different names like Mia, Leo, and Zoe, to different character avatars on the covers, emphasising that the book is uniquely theirs.

Key Challenges & Solutions:

Scaling Personalised Assets: Displaying the variety of unique names and avatars (e.g., Harry, James, Tom, Oliver) required an efficient pipeline. I utilized Seedance, VEO3 and Photoshop to create consistent, high-fidelity product shots of varying covers on a magical podium, ensuring every name felt equally special.

Narrating the Unique Dream: The visuals needed an emotional anchor to drive home the message of individuality. I used ElevenLabs to generate a soft, wondrous narration that articulated the varying dreams, from forest secrets to starry dances, reinforcing the central theme that "every wish is different".

Outcome: A cohesive suite of video and still assets that effectively captures the magic of a personalised gift. By blending lifestyle imagery with product shots and narration, the campaign successfully highlights Letterfest's ability to make every child feel like the unique hero of their own story.